The Fall of Reebok: How Boston’s Most Iconic Sneaker Brand Went From Beating Nike to Fighting for Survival
There is a photograph that captures better than any statistic what Reebok was at its peak. It is 1986. Michael Jordan has been wearing Air Jordans for two years. Nike is spending millions on advertising. And yet, on the shelves of sporting goods stores across America, the brand selling the most shoes is not Nike. […]




