Answer: I built it myself with a program called WordPress. WordPress was originally designed as a blog-creation tool. It capabilities 22 percent of most websites on the web now. Setting up a blog is the easiest way to get started promoting yourself online. In fact, it’s the most foundational marketing move you may make. Even though you don’t have a “website” for yourself (not only your practice website), you can setup a blog for little if any cost quickly, and begin getting found by potential patients online.
I recommend WordPress for any physician who would like to manage his online existence and reputation. This article will highlight the distinctions and I’ll end with my recommendation. A couple of cons and benefits to each version of WordPress. Listed below are the major things to know about each one. Anyone can sign up for a WordPress account and begin a blog for free.
No recurring fees no upfront costs. This is the quickest way to get started blogging online. Think about blogging as getting your experience “out there,” online, where potential patients will get it. You want that given information associated with your name. Remember it’s the content of your website that is your greatest online asset.
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Your voice and perspective are unique. No-one can duplicate it. But, no-one shall know about it until you write about it. WordPress enables you to do this easily – just sign up, pick a name for your site, and start writing. You can also make a bare bone fragments practice website out of the WordPress blog. For example, make a homepage that welcomes patients and represents what you offer. It’s not fancy, but it’s a piece of online real estate you possess and control, which only a minority of individual doctors have.
You can also link to such a site to social press pages on Facebook, both absolve to create and use for practice promotion. 100 per season for one website. You don’t worry about upgrading software or paying recurring fees or fixing something if it breaks. Even though the dot-org version of WordPress requires more technical knowledge, the training curve is not unreasonable for some physicians.
Plenty of help is present on YouTube and Google for WordPress newbies. For anybody who cannot envision spending enough time to learn how to create this up for yourselves, there are plenty of set-up services available online who’ll get you started. The biggest hurdle to success in online practice promotion is not taking action. Set up a simple website with your practice information on it, and expand following that! You can always convert your free dot-com WordPress site to a better dot-org site later on.